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What to look for in buying “Green” Cleaning Products:

The process of determining whether or not a product is “truly green” is overwhelming.  There are a myriad of claims being made on a product label or website, a multitude of certifications associated with the products, and even “green product title names” that further confuse and mislead consumers. The overall process has led to a new term:  Greenwashing. Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company’s products or services from its competitors by promising more efficient use of power or by being more cost-effective over time. Decision makers researching their buying decisions can consult the National Advertising Division (NAD) of Council of Better Business Bureaus (CBBB), which administers a system of voluntary self-regulation for the advertising industry. Online, site likes coopamerica.org, treehugger.com, corpwatch.org, greenbiz.com and others provide additional assistance. As blogged by Marketing Green, social bookmarking websites like DotheRightThing.org are allowing consumers to read news articles and rate the actions of the companies involved, based upon the perceived positive or negative environmental impact. Product Titles and Marketing Claims – Be careful when looking at a product title and claims on a product label, product literature or company website. Just because a product name uses “green language” does not mean that it is environmentally friendly and humanly safer. Many of the most prominent consumer and professional products marketed as green are only green in language. Further, many of the claims are generic and overly broad in order to mislead the consumer or buyer. For example, the term “biodegradable” is used on many products and it is meaningless. You are biodegradable, the computer you are using is biodegradable, the room you are in is biodegradable, etc…as long as enough time passes and nature takes over the buildings we inhabit are biodegradable as well in a couple hundred years or if you wait long enough. That is why we only sell “readily biodegradable” products that break down in the environment rapidly. Another good one is the word “safer“. Safer than what? It is the same as when a food product is marketed as “low fat” or “less fat”.  Yeah, lower than total fat and more fat, but that does not mean good for you or “fat free”. Humanly Safer – Just because a product is “green” does not make it necessarily humanly and or animal safer. You can put cyanide in a bottle and it is 100% naturally derived, green, etc… You can then market it as such, however, no one would contest that it is not humanly and animal safer. The same can be said about a myriad of commonly sold toxic ingredients. Without mentioning any specific brand name products, bathroom cleaners often contain strong acids or harmful solvents. Some of the harmful chemical ingredients that should be avoided are heavy metals, chlorinated solvents, mineral acids, or any of the numerous chemicals that do not readily biodegrade or have other adverse environmental impact. Thus, it is important to look deeper when seeking out “truly green” products“. In diving deeper, Certifications are a good place to look. Certifications are extremely helpful in the process of evaluating whether or not a particular product is “truly green”.  That being said, even with Certifications you must be careful. Many companies “self certify” their products with a fancy logo and with fancy language that supposedly substantiates the certification. That is nice to look at, but carries no weight. You must look for “credible third-party” certifications from both governmental and well reputed, not-for-profit private entities. The third-party certification entities have product ingredient screening processes, product testing, and marketing and labeling standards in place to ensure that the products and companies they are associated with are “truly green”. Here are some Credible Third-Party Product Logos to look for related to product ingredients and/or company practices:

The U.S. Environmental Protection Agency (EPA) Design for the Environment Program (DfE) – www.epa.gov/dfe

Canada’s EcoLogo Certification – www.ecologo.org

GreenSeal Certification – www.greenseal.org

The Carpet and Rug Institute – www.carpet-rug.org

The U.S. Green Building Council – www.usgbc.org

People for the Ethical Treatment of Animals (PETA) – www.peta.org

Environmental Choice Australia – www.geca.org.au

Kosher Approval – www.oukosher.org

The above entities substantiate product claims being made with respect to “safer ingredients“, “environmental impact“, “human safety“, “aquatic safety“, and overall “animal safety“. Our product formulations are associated with the entities above when sold to the professional cleaning industry.

Study Published By The National Institutes of Health Concludes, “…Number of Cleaning Product Related Injuries to Children Remains High.”

nihThe Green Concepts Marketing Team endeavors to keep you in the “know” with respect to industry trends and studies.  We strive to educate our readers with both positive and negative household cleaning product information to help them make better informed decisions for themselves, their loved ones and the overall environment .

To this end, we present you with a study published on The National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health website entitled, “Household Cleaning Product-Related Injuries Treated in US Emergency Departments in 1990-2006”.  The objective of the study was, “…to examine comprehensively patterns and trends of household cleaning product-related injuries among children treated in US emergency departments.”  The National Electronic Injury Surveillance System database was utilized to gather data that was categorized according to, “major toxic ingredients, mode of action, and exposure.” Notably, the study concluded that, “although national rates of household cleaning product-related injuries in children decreased significantly over time, the number of injuries remains high.”

To learn more about the the study and to see the detailed results click here.

The Green Concepts Marketing Team appreciates your support and your commitment to safer products for a better future for our children.

Source: National Center for Biotechnology Information, U.S. National Library of Medicine, National Institute of Health, PubMed.gov Website.

Author(s): McKenzie LB, Ahir N, Stolz U, Nelson NG. Center for Injury Research and Policy, Research Institute at Nationwide Children’s Hospital, Department of Pediatrics, College of Medicine, Ohio State University, 700 Children’s Dr, Columbus, OH 43205, USA.

Thank You Treehugger.com for “Liking” our Products!

treehuggerWe thank Treehugger.com, and writer John Laumer, for the article entitled, “Eco Concepts R&D: A Manufacturer of Green Cleaning Products“.  In the article touting the original manufacturer of the Green Concepts branded products, Eco Concepts, Inc., Laumer says, “We liked Eco Concepts on first sight. Their website is well done, and the business approach so sensible sounding, we were an easy sell. Here’s the short list of ordinates they formulate by: ingredients readily biodegradable and all have low aquatic toxicity; every ingredient renewable; market focus on concentrates to reduce packaging and fuel; and all products designed to be safe for human contact. Plus, the formulations have low-to-no Volatile Organic Compounds (VOCs) and only contain dyes that are approved by the FDA for human consumption. That’s more meaningful than the typical “organic” or “natural” labels approach if you need to look at all factors in balance…Hats off to EcoConcepts for the effort at risk communication and a circumspect formulation approach.”

Thank you Treehugger.com and thank you John Laumer for your commitment to environmental stewardship, and for your support of our products!

John Laumer is an independent consultant for environmental management systems development, training in product stewardship, product introduction management, scenario planning, and risk assessment.  John was senior staff member of a regional planning agency, consultant to an EPA Regional Administrator, field biologist, etc., and studied environmental science and engineering at the University of Wisconsin at Madison.

Cleaning Green: Less Mess With Less Environmental Stress, By George Leposky

south florida cooperatorWe applaud The South Florida Cooperator Newspaper for educating the public on responsible cleaning practices. In an article entitled, “Cleaning Green: Less Mess With Less Environmental Stress“, by freelance writer George Leposky, the Newspaper addresses multiple issues related to truly effective, cost effective, safer and environmentally preferable cleaning practices.  Notably, Leposky quotes the original manufacturer of the Green Concepts branded product line, Eco Concepts, Inc.’s President, Gil Oren, several times in the article.

The South Florida Cooperator Newspaper is a publication that serves the South Florida Condo, HOA and Co-op community with informative free articles on management, finance, maintenance and more…

Thank You “Radio Green Earth” (NPR Affiliate)

radio-green-earth-logoIn a broadcast on “Radio Green Earth” (NPR Affiliate) about “I Can’t Believe They’re Green” industries, Radio Green Earth took an in-depth look at how environmental leaders in are transitioning from the past practices to cutting edge technologies and processes that not only are more eco-responsible, but are superior industry performers at competitive prices.  During the broadcast, hosts Missy and Jim learned about exciting new breakthroughs that are enabling traditionally “brown” industries to reduce their environmental impacts.  The hosts talked with expert Gil Oren who is the President of Eco Concepts, original product manufacturer of the Green Concepts brand of cleaning products, about the products they produce that provide us with truly green eco-responsible alternatives to products we use in our everyday lives.  Gil sprayed the studio window with Enamel Spray Paint and removed it with the professional industry Graffiti Remover also packaged as the Tough Deposit Remover!

Listen to the broadcast by clicking below:


“Radio Green Earth” is an award winning weekly program produced for Public Radio focusing on environmental education. The show offers current environmental news from experts on subjects such as alternative energy, green buildings, energy efficiency, endangered species, environmental protection, Everglades restoration, water conservation, and much more. They inform listeners about the technologies, products, and practices they can employ to become greener in every area of their business and personal lives.

Every week Florida Public Radio Stations broadcast Radio Green Earth’s news, features, interviews and commentary on a broad range of environmental issues. Radio Green Earth provides an hour of environmental news, feature stories, our green tip of the week, and an update on eco-friendly events in South Florida. Listeners can also tune in at www.radiogreenearth.org or download our podcasts from iTunes.

Hear Radio Green Earth on:

  • Seaview Radio 960 AM, 95.9 FM and 106.9 FM, Thursdays 6-7 PM
  • WQCS 88.9 FM HD2, Treasure Coast NPR Affiliate, Thursday 9 AM
  • www.radiogreenearth.org – just click on “Listen Live”

Radio Green Earth is a production of The Green Earth Environmental Education Foundation, an IRS 501 (c) 3 non profit entity.

Why do our products have “Superior Savings”?

Screen shot 2013-09-21 at 6.27.35 PMThe cleaning products we sell are the result of a Safer and Superior New Product Standard that has led to more than 160 “green” certified products by major governmental and non-profit organizations worldwide. The Standard is as follows: Safer for the Environment / Safer for Human Contact / Superior Performance / Superior Savings. Each and every product we sell must meet the Safer and Superior New Product Standard, which well exceeds governmental and institutional laws and regulations pertaining to “greener” and “safer” cleaning products. The Standard is meant to ensure that customers do not need to lose in performance and cost when switching to safer and more environmentally friendly cleaning products. We will address the fourth of the four parts of the Safer and Superior New Product Standard in this post.

Superior Savings – With Green Concepts products you can have it all. Product Actual Cost – Although many green products are more expensive than brown ones, the reverse is true as well. In many cases a user does not have to pay more for performance effective and truly greener and safer products. In fact, the diluted product cost of our Green Concepts line of cleaning solutions is generally below the brown competition. Allow us to explain: the acquisition cost is the cost of a particular item “as is” in finished product form when delivered to an account and sealed prior to opening and using the solution inside the packaging. Thereafter, the product is either used straight without diluting it with water or it is diluted with water. In order to compare apples to apples, the size of the product and acquisition cost are only 2 factors that must be considered by a potential user. The diluted cost, generally referred to in the professional cleaning industry as “In UseCost, is the true and actual cost of the product that is used to clean. For example, it may cost someone $10.00 for one quart of concentrate from Company B, where the cost for one quart from Company G’s competitive product is $20.00. The Acquisition Cost face value by Company B is cheaper. However, the Company B product will have to be used at 8 oz. per quart of water to be effective where Company G only has to be used at 2 oz. per quart of water. The true and actual cost to the account is much less for Company G’s product. In fact, dramatically less in this case as Company B’s “In Use” Cost is $2.50 per quart of use solution where Company G’s is only $1.25, or half the cost of Company B. Overall Cost – In addition to price of the individual products alone there are other cost-related considerations and benefits that should be evaluated in determining Overall Cost. In the example above, Company G’s product is in higher concentration and, thus, the customer will only need one quart of Company G product for every four quarts of Company B product to make the same amount of diluted and “ready-to-use” solution. Thus, the cost of shipping and the availability of storage space in the closet and under the counter will vary depending upon the level of concentration of a particular product. Product safetyuser healthuser motivationproductivityperformance effectiveness and lost time should also be key considerations when evaluating overall cost. Finally, a facility using green products will achieve greater goodwill and satisfaction within their organization as well as with the local community, neighbors and visitors of the facility.

Our products are “Superior in Savings “, because the Product Actual Cost of our products is less than concentrated alternative products, and dramatically less than un-concentrated, “ready-to-use” competitive products. Further, the many cost-related considerations and benefits listed above under the Overall Cost analysis need to be accounted for in evaluating the Overall Cost in making an informed decision.

Why do our products have “Superior Performance”?

our_faq_pageThe cleaning products we sell are the result of a Safer and Superior New Product Standard that has led to more than 160 “green” certified products by major governmental and non-profit organizations worldwide. The Standard is as follows: Safer for the Environment / Safer for Human Contact / Superior Performance / Superior Savings. Each and every product we sell must meet the Safer and Superior New Product Standard, which well exceeds governmental and institutional laws and regulations pertaining to “greener” and “safer” cleaning products. The Standard is meant to ensure that customers do not need to lose in performance and cost when switching to safer and more environmentally friendly cleaning products. We will address the third of the four parts of the Safer and Superior New Product Standard in this post.

Superior Performance – You want safety, but you must have top performance.  Originally, this was a major complaint about green products. More recently, there are green products on the market that perform very well. The perception still exists that green products don’t work as well and they cost more to use. Unfortunately, there are enough poorly performing, green products out there that the perception still gets regular reinforcement. The reality is that there are also plenty of brown products that don’t work well and there are green products that work as well or better than the best brown products. We only provide products that adhere to very high standards of performance and that have undergone extensive laboratory and field testing to meet an internal Safer and Superior New Product Standard in order to ensure that our products perform as well as or better than the more toxic traditional products. Professional Cleaning Performance – Our products are tested for cleaning performance against the best in the Professional Cleaning Industry, regardless of whether or not the competitive product is “green” or “brown” (toxic), and our product must meet or exceed the competitive product’s performance. Our product formulations are used by professionals to clean hotels, hospitals, schools, universities, stadiums, arenas, shopping centers, malls, office buildings, manufacturing facilities, warehouses, etc. in North/Central/South America and the Virgin Islands, Europe, Australia, Africa, Asia and the Middle East. Controlled Cleaning – We do not take the corrosive, sledgehammer approach to cleaning that our competitors prefer. We clean the soil without damaging your valuable properties. The formulations are designed for Controlled Cleaning.  They specifically target and remove stains and soils. They are formulated to “emulsify” with the soils for easy and user-friendly removal.  Emulsion is a mixture of two or more liquids that are normally immiscible (un-blendable).  This mixing of cleaning solution and soil happens above the surfaces and materials being cleaned and, thus, allows for extremely effective cleaning performance without harming the valuable areas being cleaned. Concentrated Cleaning – Our products are in concentrate form and may be tailored to specific strengths in order to ensure good performance. The Concentrated Cleaning approach allows the user to dilute the concentrate with water as opposed to being tied to whatever solution they purchase from a competitive product. A competitive product may be too strong and result in a waste of product by using more than what is necessary, or may even harm or damage a sensitive surface or material. Conversely, a competitive product may be too weak and a complete waste of resources and time in being ineffective and not able to remove the stain or soil.  With concentrated products the user is not locked into one strength and may alter the concentration on an ongoing basis to address whatever cleaning task is desired from light to heavy cleaning. Versatile Formulations – Our products are specifically formulated to lessen the overall impact of having multiple products to clean many stains and soils or for cleaning many different surfaces and materials. Each product contains a unique versatile formulation that allows the user to achieve a tremendous amount of performance effectiveness across a wide range of cleaning jobs with only one product. This saves the user in overall resources and in space in the closet or under the counter.

Our products are “Superior in Performance“, because they are formulated for Professional Cleaning Performance, Controlled CleaningConcentrated Cleaning, with Versatile Formulations. The user can optimize the strength of the diluted product for each and every cleaning task within a wide range of surfaces and materials that can be cleaned.

Why are our products “Safer to the User”?

boygirlgrasscirThe cleaning products we sell are the result of a Safer and Superior New Product Standard that has led to more than 160 “green” certified products by major governmental and non-profit organizations worldwide. The Standard is as follows: Safer for the Environment / Safer for Human Contact / Superior Performance / Superior Savings. Each and every product we sell must meet the Safer and Superior New Product Standard, which well exceeds governmental and institutional laws and regulations pertaining to “greener” and “safer” cleaning products. The Standard is meant to ensure that customers do not need to lose in performance and cost when switching to safer and more environmentally friendly cleaning products. We will address the second of the four parts of the Safer and Superior New Product Standard in this post.

Safer for Human Contact – This is our most important criteria. Low to No Volatile Organic Compounds (VOCs) – Volatile Organic Compounds are organic chemicals that have a high vapor pressure at ordinary, room-temperature conditions. Their high vapor pressure results from a low boiling point, which causes large numbers of molecules to evaporate or sublimate from the liquid or solid form of the compound and enter the surrounding air. An example is formaldehyde, with a boiling point of –19 °C (–2 °F), slowly exiting paint and getting into the air. Many VOCs are dangerous to human health or cause harm to the environment. VOCs are numerous, varied, and ubiquitous. They include both man-made and naturally occurring chemical compounds. Most of our products have No VOC Content.  The only VOCs that our products may contain are materials commonly in our diets, like citric acid in a glass of orange juice or red wine, at levels where volatility is of no concern.
Low Toxicity – Toxicity is the degree to which a substance can damage living or non-living organisms. Toxicity can refer to the effect on a whole organism, such as an animal, bacterium, or plant, as well as the effect on a substructure of the organism, such as a cell or an organ, such as the liver. A central concept of toxicology is that effects are dose-dependent; even water can lead to water intoxication when taken in too many doses, whereas for even a very toxic substance such as snake venom there is a dose below which there is no detectable toxic effect. Our products contain only materials classified as non-toxic by common industry and government standards, like the U.S. Environmental Protection Agency (EPA).

Safer Ingredients – Our products are designed after many years and many millions of dollars invested in good chemistry to achieve extremely effective cleaning products while using mush Safer Ingredients.  Our products have been developed in a Partnership with the U.S. EPA’s Design for the Environment Program.  The Design for the Environment Program has identified safer alternative ingredients through partnerships with industry and environmental advocates like us. These safer alternatives are comparable in cost and are readily available. CleanGredients is the result of this collaboration and a U.S. EPA resource for safer ingredients.  For example, we dye many of our products for safer user identification, but we ONLY use dyes that are approved by the U.S. Food & Drug Administration (FDA) for human consumption.  That’s right, even though our products are meant for cleaning tough stains and soils they contain coloring agents used in beverages in order to lessen the potential adverse effect if accidentally or unintentionally consumed by a small child or disabled adult.

Our products are “Safer to the User“, because they have Low to No Volatile Organic Compounds (VOCs), Low Toxicity, and Safer Ingredients.  With good chemistry we can clean very well without harmful effects on the person doing the cleaning, the people that come into contact with the surfaces or materials being cleaned, or anyone that breathes in the air where the cleaning has taken place or where the products have been exposed to the air and surroundings.

 

Why are our products “Green” and “Safer for the Environment”?

6524799865_4a7207d133_mThe cleaning products we sell are the result of a Safer and Superior New Product Standard that has led to more than 160 “green” certified products by major governmental and non-profit organizations worldwide. The Standard is as follows: Safer for the Environment / Safer for Human Contact / Superior Performance / Superior Savings. Each and every product we sell must meet the Safer and Superior New Product Standard, which well exceeds governmental and institutional laws and regulations pertaining to “greener” and “safer” cleaning products. The Standard is meant to ensure that customers do not need to lose in performance and cost when switching to safer and more environmentally friendly cleaning products. We will address the first of the four parts of the Safer and Superior New Product Standard in this post.

Safer for the Environment – This is our mission. Readily Biodegradable – Everything is “biodegradable”. Biodegradable is a term used by many companies in misleading consumers. You are biodegradable. Even the home you live in and the facility you work in will biodegrade over the next few hundred years. The term biodegradable by itself does not mean that something is “green” or “environmentally friendly“. Marketing strategists and campaigns want consumers to believe that “biodegradable” means eco friendly when that is not necessarily the case. However, there are standards of biodegradability. Every ingredient we use must be “readily biodegradable“. Readily Biodegradable is the industry’s highest standard and it varies from country to country. A material is described or classified as “readily biodegradable” if there is evidence from standard tests that it will be broken down by living organisms and thus removed from the environment. To pass the most stringent tests defined by the Organization for Economic Cooperation and Development (OECD), which is an international economic organization of 34 countries founded in 1961 to stimulate economic progress and world trade, at least 60- 70% of the material must be broken down within ten days. Our ingredients are readily biodegradable under this standard.
Low Aquatic Toxicity – Everything we dispose of goes into the water table and affects the chemical composition of our water. Every ingredient in our products has been tested to show low to no fish and marine life toxicity. The low toxicity is equivalent to natural ingredients like orange juice or red wine being disposed of. In short, we protect the Earth’s water.
Renewable Resources – Every ingredient we use must be renewable in the future to protect future generations. Our products are the result of smart chemistry that is focused on sustainability and carbon footprint.
Concentrated Products – by concentrating our products we are able to reduce packaging and fuel consumption. Thus, by using concentrated products we can lessen the amount of plastic that goes into our landfills and the air pollution that stems from burning fossil fuels.

Our products are “Green” and “Safer for the Environment“, because they are Readily Biodegradable, have Low to No Aquatic Toxicity, are comprised of 100% Renewable Resources, and are Concentrated to reduce waste and air pollution.

Welcome to Our Forum!

GC-LogoDropletWe have created this Forum to share our information with you as we continue to grow and progress, and to allow us to hear “your” story!

We endeavor to help lessen the overall carbon footprint by formulating products and cleaning programs and procedures that are designed to better protect the surfaces and materials we clean, our land and water table, ourselves and future generations, as well as all other animals and living things with whom we share our world. That is “our” story.

We encourage you to read the Our Promise, Our Roots, Our Products and the FAQ sections of our website and comment here in the Green Concepts website Forum about your personal experience on our site.

Please share your personal stories and/or thoughts with us regarding the use of our products, or about anything related to the sustainability movement in general, as the more we share the more we all can learn and better ourselves and our planet.

Thank you for your commitment to safer science and sustainable products and practices.

Welcome to Our Forum!

The Green Concepts Team